Google Analytics was created by marketers who needed a way to track the success of their online marketing campaigns. It is often used by search engine marketing companies to increase pay per click. 

Google recently made Internet marketers happy when it integrated statistics directly into AdWords.To grow your business, you can also contact google ads company online.

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Setting Analytics, AdWords

It is easy to set up analytics in AdWords. 

Follow these steps:

1. Login using an account that is the administrator for AdWords and Analytics. Go to Analytics from your AdWords Account using the provided link. Continue to the Admin section.

2. To ensure you are logged in to your account via the breadcrumb, not the profile or web properties, access the account from the breadcrumb.

3. Go to "Data Sources" to connect your AdWords account and Analytics account.

4. Click on "Customize Columns" to go to the Google Analytics tab.

5. Add the three columns, namely bounce rate (pages per visit), average visit duration (seconds), and pages per visit (pages per visit). These columns can be used to identify keywords, ads, ad groups, and campaigns.

6. You may not have the columns or data immediately. This means that you will need to wait a few days before they are available in your account.

Using Analytics to Improve Your AdWords Performance

Now it is time for you, or your partner Internet marketing agency, to interpret the data to improve your AdWords performance. There are three main things you need to be aware of: bounce rate and pages per visit. Let's take a look at each one.

Online advertising agencies provide pay-per-click management services. What is the value to the customer? Why is it important that you seek professional help with your Google AdWords campaign

Things Change

Things change over time, as with all things. This is especially true for pay-per-click campaigns that have been set up once and then not changed again. You should use keywords that generate traffic, linking to the pages that are most relevant when you create a new campaign. You can also hire the best PPC agency online.

Image Source Google

Keywords

The process of brainstorming, then researching to find out how much traffic keywords generate is almost certain to produce keywords. An old campaign can be problematic because keywords may not be as relevant as they once were. Maybe some keywords that you initially selected were buzz words, which are no longer as popular. Maybe the products you were promoting are no longer relevant. Maybe you used outdated prices and figures in your advertisement text.

Website

Websites are constantly evolving and are alive, breathing entities. It's not unusual to see major website pages (homepage or main category pages), undergo major redesigns at least once per year. 

This means that your PPC campaign, which was initially set up with your ads linking to the most relevant landing pages on the site, now points to pages that may not be as relevant.

Many times, page layouts and text can be changed to make it easier to reach the old calls for action. This is a dangerous place. Users will think your website doesn't have the information they need and your advertising costs will go up.