Backlinks are a key cornerstone of good search engine optimization (SEO) and are often considered to be practically imperative as ranking factors. Buying backlinks is crucial because search engines see backlinks as votes for your site in the eyes of Google and other major search engines. If you get lots of backlinks pointing to your site, then you can assume that you have a decent chance of reaching the top of Google's search results.
What exactly are backlinks? Google calls them "inbound links" but they really just describe a bunch of links pointing in one direction or another to your site. Important ranking factors for SEO take this into account. How do backlinks help you get better search engine rankings?
First, backlinks from authoritative sites are always more valuable than the average backlinks. Just imagine if you had all of the backlinks in the world to your site, but none from one authoritative site? All of your inbound links would be worthless, right? Of course not, just what would happen is that you'd wind up with just a few links pointing in all directions, and you'd have absolutely no chance of reaching the top of Google's rankings.
So how can we make sure that our backlinks are taken seriously by Google and other search engines? One way is by ensuring that they come from authoritative sites. An authoritative site is defined as any site that receives a great number of independent reviews and has a reputation of being fair and giving backlinks just like any other website. If your backlinks come from such a site, then they're very valuable and will have a great effect on your SEO rankings. On the other hand, if your backlinks come from any site that Google considers an affiliate link farm, then your backlinks won't have nearly as much of an effect on your rankings.
In addition, backlinks from nofollow backlinks aren't going to have a great effect on your rankings either. As you probably know, Google frowns upon any site that uses reciprocal linking in its webmaster guidelines. What this means is that if you can't receive some form of benefit for providing your link on someone else's website, then you shouldn't be doing it in the first place. Google frowns upon people who use backlinks like this and considers them to be spammers in general. If you want to manipulate search results in any way, then you should be aware of the following backlinks and try to stay away from them at all times. Even though this won't directly affect your rankings, it can definitely have an effect on your overall image within the community.
Another way to manipulate search results and rank highly is through inbound links. Many people believe that this aspect of link building is more difficult than nofollow backlinks, but the truth is, it is actually one of the easiest. The problem is that some people try to take shortcuts by using too many inbound links. This is a very bad practice and will not give you the results that you desire. If you want to optimize your site for the search engines, then you need to make sure that each of your backlinks is coming from relevant websites and you need to follow all of the other guidelines.
One of the main ranking factors that most people look at is relevancy. This factor is very important because it tells the search engines what the contents of your site are all about. When it comes down to it, the content of your site does matter and it is extremely important to make sure that your site contains all of the relevant information to help with your ranking. If your site contains a lot of information that is irrelevant to the subject of your site, then you won't likely see much success with it. This is why you always need to make sure to buy backlinks that are relevant to your niche.
The next thing that many people focus on is getting backlinks pointing towards their pages. This is an important aspect of achieving high rankings and is actually one of the more difficult aspects to master. The reason is that search engines will usually follow links pointing towards your page, which means that if you have backlinks pointing to a different page, the search engines will think that you are spamming the networks. This can be extremely frustrating to those who want to rank higher.