The success of social media marketing lies in the right mix of fruitful strategies. The wrong combination will simply reduce the traffic from targeted customers rather than attract them.
If you devise your social media strategies such as social media optimization on the basis of current trends, you can increase profits and use social networking sites effectively for marketing. Here are the recent trends highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Report.
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Low Usage of Social Bookmarking Sites
According to the research reports, the use of social bookmarking sites has decreased to 10 percent from 26 percent in 2011. This considerable drop in usage clearly indicates the fall of bookmarking sites.
Even though sites including Twitter, StumbleUpon, Reddit, and Pinterest are still popular among marketers, the majority of sites (e.g. DIGG, Friendfeed) are almost dying. Therefore, it is not a good practice to trust a bookmarking site blindly for marketing purposes in the current scenario. Instead, check for the sites that are most popular and perform the bookmarking very cautiously.
The decline of Daily Deal Sites
Daily deal features or simply daily offerings of deals are regarded as a powerful way to attract a large number of targeted customers at a time. The research report says that around 80 percent of marketers are not interested in using the most popular daily deal sites including Groupon or Living Social for their campaigns in the near future.
Now people concentrate more on the considerable amount of returns that they receive from their purchases over time. Hence, it is advisable to use social networking sites for long term marketing goals rather than daily goals.