Tag Archives: internet marketing agency

How Google Analytics Can Boost Your AdWords Performance?

Google Analytics was created by marketers who needed a way to track the success of their online marketing campaigns. It is often used by search engine marketing companies to increase pay per click. 

Google recently made Internet marketers happy when it integrated statistics directly into AdWords.To grow your business, you can also contact google ads company online.

Image Source Google

Setting Analytics, AdWords

It is easy to set up analytics in AdWords. 

Follow these steps:

1. Login using an account that is the administrator for AdWords and Analytics. Go to Analytics from your AdWords Account using the provided link. Continue to the Admin section.

2. To ensure you are logged in to your account via the breadcrumb, not the profile or web properties, access the account from the breadcrumb.

3. Go to "Data Sources" to connect your AdWords account and Analytics account.

4. Click on "Customize Columns" to go to the Google Analytics tab.

5. Add the three columns, namely bounce rate (pages per visit), average visit duration (seconds), and pages per visit (pages per visit). These columns can be used to identify keywords, ads, ad groups, and campaigns.

6. You may not have the columns or data immediately. This means that you will need to wait a few days before they are available in your account.

Using Analytics to Improve Your AdWords Performance

Now it is time for you, or your partner Internet marketing agency, to interpret the data to improve your AdWords performance. There are three main things you need to be aware of: bounce rate and pages per visit. Let's take a look at each one.

Why Pay Per Click Agency?

Online advertising agencies provide pay-per-click management services. What is the value to the customer? Why is it important that you seek professional help with your Google AdWords campaign

Things Change

Things change over time, as with all things. This is especially true for pay-per-click campaigns that have been set up once and then not changed again. You should use keywords that generate traffic, linking to the pages that are most relevant when you create a new campaign. You can also hire the best PPC agency online.

Image Source Google


The process of brainstorming, then researching to find out how much traffic keywords generate is almost certain to produce keywords. An old campaign can be problematic because keywords may not be as relevant as they once were. Maybe some keywords that you initially selected were buzz words, which are no longer as popular. Maybe the products you were promoting are no longer relevant. Maybe you used outdated prices and figures in your advertisement text.


Websites are constantly evolving and are alive, breathing entities. It's not unusual to see major website pages (homepage or main category pages), undergo major redesigns at least once per year. 

This means that your PPC campaign, which was initially set up with your ads linking to the most relevant landing pages on the site, now points to pages that may not be as relevant.

Many times, page layouts and text can be changed to make it easier to reach the old calls for action. This is a dangerous place. Users will think your website doesn't have the information they need and your advertising costs will go up.

How To Rank Constantly On The First Page of Google

Effective SEO is the key to a high PageRank. Search Engine Optimization uses a combination of web design features, relevant links from authoritative sources in your industry, and high-quality content to improve page rank. 

Specialist SEO services are used by businesses to ensure their websites rank on page one of Google. They pay more attention to the customer experience than trying to trick search engines. You can also run Pay-Per-Click Ads for eCommerce through Qera Marketing.

Image Source Google

SEO Website Design: The Benefits

A professional website design will help you generate organic traffic and maximize your sales. Google is starting to notice that visitors don't like pages that aren't professional. To achieve higher search engine rankings, you must have a great primary website.

A high-quality website design can increase the conversion rate of products. A great sales page will make every visitor feel confident and professional, which will help them to make the purchase. Trustworthy websites have a greater chance of appearing on Google's first page.

Search Engine Optimization

Businesses often spend a lot of money on traditional Pay-per-click advertising such as Google AdWords. However, search engine optimization can sometimes be overlooked. Website forward if many engineering considerations must-thinking website owners make the same mistake. They hire only the best companies to work for their pages, even though it requires a lot of content and a larger budget.