The best HVAC marketing method for HVAC Service Businesses is: to employ available promotion funds in advertising and then sell solo tune-ups to completely new potential customers.
Your aim will be to add to your prospect base until eventually, you are the leading provider in your local target audience. You can also choose HVAC SEO – HVAC Digital Marketing services.
Direct Mail Campaign
Commence mailing the postcards to your target geographic market. Maintain a record of the results and expect a 2% return. This translates to two inspections per every 100 cards sent out. Adjust your card design and information to see exactly what works in the area.
The service techs, precision tune-up specialists, and installers should be putting four-door hangers on every single call. Place the door hangers on homes on either side of your customer and two properties on the other side of the street. Individuals will present door hangers to business locations.
If you need tune-ups over and above the previously mentioned campaigns, you can have the PTS put out hundreds of door hangers in your local target market.
If you decide to venture into alternative promotion media to ramp up your HVAC marketing, take a look at this market and its benefits before making a significant commitment.
The service technicians and customer service representatives are booking tune-ups and service contracts and your PTS is actually converting and generating replacement part leads. It's time for you to step up marketing and advertising efforts and hire more PTS.