Free Online Marketing Courses to Help Marketers Look Professional

The advantages of digital marketing courses are numerous. This is because the course content is designed to give students the skills they need in today's competitive market. Some of the subjects covered are SEO, affiliate marketing, online advertising, mobile marketing, multimedia, video marketing, web analytics, online business, and social media marketing among others. The course list here comprises free online marketing courses on a variety of topics and disciplines.

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What makes these free courses useful is that the information and training they provide can be used to start a profitable home business. They are useful in enhancing the skills you need for internet marketing. These include the core concepts of SEO, video marketing, and content marketing. These courses help you create a website, optimize it, and advertise your products and services to attract more people. The subjects covered include search engine optimization, link building, article marketing, social networking, online advertising, mobile marketing, digital marketing, and social media marketing among others.

SEO, or search engine optimization, is an important part of any marketing course. SEO is all about optimizing the website for better rankings in the results pages of the various search engines. The basics of SEO include keyword research, building links, and making the site easy to navigate. If you have the money, you can hire a consultant who will teach you the basics in-depth. Otherwise, you can learn the basics for free through a tutorial or two through the links provided on this page. When you get started with SEO, it is best to learn the basics in terms of PPC (PayPerClick) strategies, link building, and other related essentials.

Two free online marketing courses that are offered are Introduction to Social Media, and Digital Marketing Part 1. In the former, you will learn the basics of social media such as Twitter, Facebook, Foursquare, and YouTube. You will also get introduced to the concept of SEO through this course. Digital Marketing Part 1 includes information on what digital marketing is, how it is done, and how to make it work for your business. It gives you insights into the concepts of video marketing, online advertising, mobile marketing, and SEO through various videos.

The next course is Paid Advertising Online. This one covers the topics of how to create effective campaigns using both SEO and paid advertising. It provides information on how to implement a viral marketing strategy, how to improve conversion rates for keywords, and how to create PPC ads that work. This course is recommended for beginners.

Social Media Optimization is another highly recommended online marketing course, and it covers three hours of video instruction. Here, you will learn social media optimization, search engine optimization, link building, and content marketing among others. Once you have taken this course, you will know how to optimize your websites, blogs, and profiles for Google, Yahoo, Bing, and MSN. Social Media Optimization can be done by yourself or with the help of a friend/colleague. You just need to understand what SEO means, keyword research, online branding, and social media strategies.

Another great way to save money on free online marketing courses are those that offer training in digital and online marketing. Some of these courses include SEO, affiliate marketing, email marketing, video marketing, pay-per-click, social media, PPC, article marketing, and web analytics. Web analytics can be a great way to determine which strategies work for your business, as well as which ones don't. These courses are offered in both online and offline formats. They are also offered at affordable prices.

When you need a solid digital marketing strategy, don't waste your money on expensive courses that won't teach you anything you don't already know. Instead, take advantage of free online digital marketing courses that will teach you the basics and then go from there. Start implementing an effective online marketing strategy today.